Analysis of The Business Daily Newspaper -July 15 ,2025
1. Tack (Approach to Stories)
The Business Daily adopts a business-centric, data-driven approach in its reporting, focusing on economic implications, policy shifts, and market trends. Its coverage is highly analytical, emphasizing financial impacts, investment risks, and macroeconomic trends. The newspaper often contrasts government inefficiencies with private sector innovation, reinforcing a narrative that favors market-driven solutions.
2. Tone
The tone of the Business Daily is fact-based yet critical, blending urgency with skepticism. It adopts an alarmist stance when covering crises. However, it remains pragmatic when discussing solutions, advocating for private investment in infrastructure like the SGR or tech-driven insurance models. Additionally, the paper takes an admonitory tone on governance issues, calling out ethnic bias in hiring practices and weak regulatory oversight in sectors like mining.
3. Framing
The newspaper frames its stories primarily through economic consequences and policy accountability . Critical minerals are positioned as a geopolitical battleground, stressing governance gaps in Kenya’s mining sector. The KNBS hiring audit is framed as constitutional non-compliance, underscoring the importance of ethnic equity. Meanwhile, the school funding crisis is depicted as a government failure, with warnings of systemic collapse. On the other hand, insurance innovation is framed positively as an adaptation to climate change, turning risks into business opportunities.
4. Editorial Agenda
The Business Daily promotes a clear editorial agenda, advocating for market-led solutions, institutional accountability, risk mitigation, and equity in governance. It pushes for privatization, AI-driven efficiency .The paper aligns with pro-business, reformist ideals, emphasizing private sector involvement in public projects, tech-driven advancements, and transparency in sectors like mining and hiring practices. It also supports initiatives like the AfCFTA regulations, reinforcing its stance on economic integration and governance reforms.
5. Conclusion
The Business Daily serves as both a watchdog and an advisor for Kenya’s economic landscape, offering deep dives into fiscal policy, private sector innovation, and governance flaws. Its strengths lie in its analytical rigor and focus on financial and policy implications, making it essential reading for investors and policymakers. However, it could benefit from diversifying its coverage to include more human-interest angles beyond pure business metrics.
Overall, the publication is financially literate and reform-oriented, balancing crisis reporting with forward-thinking solutions.